In earlier blogs, we’ve established that IT is equipped to speak the business side about their goals. We’ve also explained why linking your products and services to business goals is so important. Now let’s turn to value and why you must quantify the value.
Tag: sales enablement
IDC recently had the privilege of speaking with Michael Labate, the head of program development and operations for SAP’s global Social Selling program, who shared fantastic insights into how he has been successful in integrating his content in to SAP’s sales kickoff meetings.
When it comes to training the sales team at the next sales kickoff meeting, it’s crucial to create a program designed to challenge existing assumptions about buyers and the selling process