Register for a free business value & ROI tools how-to web conference with IDC Custom Solutions on Jan 24th
Bringing in external speakers to address a sales kickoff event can often be a budget-busting exercise. Yet the value of outside speakers — when those speakers are well-chosen and highly relevant — can be significant.
In my last post I laid out IDC’s original definition of sales enablement (i.e., “putting the right information into the hands of the right sales professional at the right time, in the right place, and in the right format to move a specific sales opportunity forward.”) and discussed some reasons for why we wanted to expand on it. As part of that conversation, we outlined three core sales enablement activities and discussed the first of these at length: