Read on for the some of the most interesting sales enablement content we’ve seen in the online space over the last several months.
Tag: idc sales enablement
A vital part of modern sales enablement is equipping sales professionals with an understanding of different buyer groups and what they expect from sales conversations. IDC’s Thomas Barrieau explains..
If the funnel no longer operates as it used to, with the old, bilateral information exchange no longer taking place, how are we to provide salespeople with the knowledge they need to meaningfully engage buyers in conversations they will find relevant? IDC’s Thomas Barrieu explains