Tag: idc sales enablement

27 Jul

How the Sales and Marketing Funnel Got Its Shape – Part 1

IDC Custom Solutions Blog – The shape of the classic sales and marketing funnel – wider at the top and narrowing toward the bottom — seems so ordinary that it is hard to imagine it could ever look any different. But that ordinary shape is rapidly becoming obsolete in the 21st century, and it is hiding some problems for today’s digital world.