IDC Custom Solutions Blog – The shape of the classic sales and marketing funnel – wider at the top and narrowing toward the bottom — seems so ordinary that it is hard to imagine it could ever look any different. But that ordinary shape is rapidly becoming obsolete in the 21st century, and it is hiding some problems for today’s digital world.
Tag: idc sales enablement
Register for a free business value & ROI tools how-to web conference with IDC Custom Solutions on Jan 24th
Bringing in external speakers to address a sales kickoff event can often be a budget-busting exercise. Yet the value of outside speakers — when those speakers are well-chosen and highly relevant — can be significant.