IDC Custom Solutions Blog – The shape of the classic sales and marketing funnel – wider at the top and narrowing toward the bottom — seems so ordinary that it is hard to imagine it could ever look any different. But that ordinary shape is rapidly becoming obsolete in the 21st century, and it is hiding some problems for today’s digital world.
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In our previous post, we outlined 5 best practices for elevating your sales and marketing dialogue with customers and prospects, which we will expand upon over the next several weeks. Our post today further describes Best practice #1: focus on business outcomes.
Digital transformation is not a technology initiative. At its essence, digital transformation is a business strategy. Business leaders understand that digital transformation holds the potential for real growth by fundamentally changing the customer experience.