In our previous post, we outlined 5 best practices for elevating your sales and marketing dialogue with customers and prospects, which we will expand upon over the next several weeks. Our post today further describes Best practice #1: focus on business outcomes.
Digital transformation is not a technology initiative. At its essence, digital transformation is a business strategy. Business leaders understand that digital transformation holds the potential for real growth by fundamentally changing the customer experience.
IDC recently had the privilege of speaking with Michael Labate, the head of program development and operations for SAP’s global Social Selling program, who shared fantastic insights into how he has been successful in integrating his content in to SAP’s sales kickoff meetings.