Thomas Barrieau
Director, Sales Enablement Practice
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In my first and second posts on “What is Sales Enablement?” I discussed education enablement and analytics enablement as two of three interrelated sales enablement activities. In this third post on the topic, we turn to our attention to asset enablement.
The information-intensive nature of sales requires huge amounts of data. Determining how this knowledge is structured, stored, maintained, and delivered is an essential activity for sales enablement organizations. To put the right information into the hands of the right sales professional at the right time, in the right place, and in the right format requires well-executed asset enablement.
Asset Enablement
Asset enablement is delivering to salespeople the right information and assets needed to support selling interactions. (more…)
