03 Jan

Sales Kickoff How to: Generating the Most Value from External Speakers

jason cunliffe
By Jason Cunliffe
Vice President, Thought Leadership and Sales Enablement Practice

When it comes to selecting outside speakers for a sales kickoff event, the messaging is certainly important, yet it is only one part of the equation. Sure, you want to bring in outside speakers who reinforce the executive team’s directive, whose topics serve to emphasize and complement the sales organization’s overall messaging. Still, it’s critical to also consider speakers who can deliver in ways that stand out in the proceedings.

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20 Dec

Amplify Your Sales Kickoff with Outside Speakers

jason cunliffe
By Jason Cunliffe
Vice President, Thought Leadership and Sales Enablement Practice

For many organizations, the annual sales kickoff meeting is the one opportunity afforded to convene salespeople together face-to-face. Typically, the top salesperson plays host to this meeting, and often company executives are well represented.  These meetings serve as an ideal forum to herald important messaging to the sales team – messaging that merits high levels of energy and engagement.

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30 Nov

We’d like your Feedback! What are today’s biggest challenges in Sales Enablement?

jason cunliffe
By Jason Cunliffe
Vice President, Thought Leadership and Sales Enablement Practice

What are the biggest sales enablement challenges facing you and your organization? IDC would love your feedback! Please take five minutes to complete a short survey on your organization’s sales enablement strategy and priorities.

Any team members in marketing, sales and sales enablement are encouraged to offer their thoughts. As a thank you for providing your feedback, IDC will publish a blog and report summarizing the results.

IDC is looking to gather insight about your goals, interests, and challenges so that we can help you and your partners sell more effectively. Your feedback about what you’re looking to accomplish with sales enablement is extremely valuable as feedback to inform how we can provide you ongoing value through IDC’s Sales Enablement Practice.

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