01 Jun

What is Sales Enablement? Part 2 – Analytics Enablement

t_barrieau_m
Thomas Barrieau
Director, Sales Enablement Practice
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In my last post I laid out IDC’s original definition of sales enablement (i.e., “putting the right information into the hands of the right sales professional at the right time, in the right place, and in the right format to move a specific sales opportunity forward.”) and discussed some reasons for why we wanted to expand on it. As part of that, I outlined three core sales enablement activities and discussed the first of these at length:

  1. Education enablement
  2. Analytics enablement
  3. Asset enablement

In this post, we’ll turn out attention to analytics enablement.

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