21 Jun

3 Steps to Align Sales Enablement Efforts to Your Customer Experience

Laura Nurzynski
Group Vice President, Custom Solutions, IDC
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Recognizing the role of customer experience in a company’s capacity to generate revenue has become a mainstream part of the customer creation process. Many enterprises now employ “Chief Experience Officers” as an explicit recognition of its importance. As such, aligning your sales enablement strategy and activities with the customer experience is not only a great way to maximize sales effectiveness, it’s also a way of helping to deliver on top-level corporate objectives. In this post, I’ll look at three steps you can take to align your sales enablement efforts with your customer experience.