By Jason Cunliffe
Vice President, Thought Leadership and Sales Enablement Practice
IDC research has shown that 90% of large organizations have deployed IT initiatives in support of digital transformation. Demand for technology that accelerates digital transformation is here today and growing. Companies unable to take advantage of this trend may be gone in five years.
Join IDC Sales Enablement on Wednesday January 24th at 2 PM EST for a 1-hour free webinar on how to leverage business value and ROI tools and marketing material to help enhance your sales and online conversations.
In this session, Randy Perry, Vice President of IDC’s Business Value Strategy Practice, and Nancy Selig, Vice President of IDC’s Interactive Platforms Services, will lead a one hour sesion on the following areas:
• How to create and provide research-based content – tie your technology solutions to improving business outcomes and business performance through targeted collateral.
• How to integrate your sales and marketing activities to deliver a compelling business value case
• How to leverage new interactive tools – 80% of the buyers’ journey is done online
• How to improve customer experience with targeted personalized programs and content
• How to differentiate your message – everybody is talking Digital Transformation, what’s your unique story?
Check out an example of some business value tools, in the short video below:
And click here for more information and to register!