Category: Laura Nurzynksi

06 Jul

More Sales Enablement “Bang” for Your Marketing “Buck”

The notion that storytelling is an important part of the customer creation process is an increasingly popular one. This begs a number of questions for marketing and sales enablement professionals looking to help their sales teams tell a good story: “How can I make our story compelling?” “How can I weave our core messaging into different stories suited to diverse buyers?” “How can I tell our story at different levels of detail suited to various communications streams?”