05 Feb

How to Get Content Included In Enterprise Sales Kickoff Meetings: Tips from Michael Labate at SAP

jason cunliffe
By Jason Cunliffe
Vice President, Thought Leadership and Sales Enablement Practice

IDC recently had the privilege of speaking with Michael Labate, the head of program development and operations for SAP’s global Social Selling program, who shared fantastic insights into how he has been successful in integrating his content in to SAP’s sales kickoff meetings.

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29 Jan

Sales Kickoff Training: Designing the Best Program

jason cunliffe
By Jason Cunliffe
Vice President, Thought Leadership and Sales Enablement Practice

When it comes to training the sales team at the next sales kickoff meeting, create a program designed to challenge existing assumptions about buyers and the selling process. Sales kickoffs after all, are the ideal opportunity to reset salespeople’s understanding of the selling landscape and confront the inherent challenges as a result.

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